Tuesday, October 20, 2009

Teaser Tuesdays

Teaser Tuesdays (started on Should Be Reading) asks you to:

Grab your current read (or a book on your shelf that you've read or been wanting to read). Let the book fall open to a random page. Share two (or a few) teaser sentences from that page. Don't forget to share the title and author of the book in case someone is teased into reading. Please avoid spoilers!

I've posted my teaser below. Post yours in the comment section if you'd like to share as well!

To this a cynic might reasonably reply that the reputation for trustworthiness that honesty earns is itself just reward amply balancing the costs of occasional altruism. So, in a sense, the commitment model does take the altruism out of altruism by making altruism into an investment--an investment in a stock called trustworthiness that later pays handsome dividends in others' generosity.

p.137 of The Origins of Virtue by Matt Ridley

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