Monday, January 17, 2011

Movie Mondays

Hard Sell | Love and Other Drugs

Book, 2005 by Jamie Reidy

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. Hard Sell is a witty exposé of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra. With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book that will appeal to those with pharmaceutical sales experience, medical professionals, those who have tried Viagra, and any American unhappy with rising drug prices.

Movie, 2010 directed by Edward Zwick

Features: Jake Gyllenhaal, Anne Hathaway

Tagline: none?

Awards: Jake and Anne were nominated for the Golden Globes for Best Actor and Actress, but neither one won.

Have you read the book or seen the movie?

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